How Linden opened in three markets and kept its finance team at one person.

Reduction in admin time the founders spend on finance
70
70
70
70
70
%
Hours saved each month on payroll and close
30
30
30
30
30
H
Saving vs separate local accountants and payroll providers
35
35
35
35
35
%
Company Name
Linden
Industry
E-commerce
Company Size
SMB

Linden is a British skincare brand that sells direct to consumers. Over two years it grew from a UK-only operation into a business with its own presence in the UAE and the US. Each new market brought a local company, local hires and a local payroll. The two founders were running all of it with a part-time bookkeeper, and the administration had started to take more of their week than the brand did.

Three entities on one platform

Cosmos incorporated the UAE and US companies and brought the existing UK company onto the platform alongside them. The statutory filings, licence renewals and registered-office obligations for all three are tracked and handled by Cosmos. The founders see the standing of each company in one place, instead of chasing three sets of local advisers.

Payroll across the group

Each market has its own team. Cosmos runs payroll for all of them through the platform. Salaries, local deductions and statutory contributions are worked out for each country and paid on one monthly cycle, so the founders approve a single payroll run rather than three.

Accounting in one place

The three companies' books are consolidated on the platform. Sales from the brand's online store and marketplaces reconcile automatically against the money settled by the payment providers. Month-end close produces consolidated management accounts for the group, and the founders no longer wait for three accountants to agree before they can see how the business is trading.

Linden now sells in three markets with eighteen people on payroll and one part-time finance hire. The platform carries the rest.

"We sell in three countries now. Cosmos runs the companies, the payroll and the books, so the two of us can run the brand."

Co-founder & CEO / Linden
Iris Chan

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